Last Saturday I went to BeautyConLA and holy crap it was overwhelming. Since 99.9% of the population doesn’t understand what a beauty convention is or why one would exist, let me explain. According to the website “BEAUTYCON IS A FASHION AND BEAUTY COMMUNITY + CONFERENCE FOR THE INTERNET’S MOST INFLUENTIAL BEAUTY AND FASHION ICONS AND THEIR EVER-GROWING NUMBER OF FANS. BEAUTYCON HAS ALREADY TAKEN OVER LA, LONDON + NEW YORK AND NOW, WE’RE HEADING BACK HOME, TO BEAUTIFUL LOS ANGELES! #BEAUTYCONLA” It consisted of a bunch of booths for makeup, hair, and skincare (mostly) products, and had panels of internet/youtube/instagram famous beauty gurus and the like as well as some quickie classes/makeup demonstrations. I had actually planned on seeing some of the panels, but it was so insanely busy and confusing in the convention I never actually made it into one.