Amazon’s Echo Look is about to Take OOTDs to the Next Level


Amazon’s latest product is the Echo Look which has all of the voice activated features of the Amazon Echo, but now is equipped with a special camera to capture outfits. The camera is hands-free, has built-in LED lighting, has a depth-sensing capabilities, and is able to blur the background automatically. It can also take videos and it looks like it makes little Boomerang videos as well. Now you can ask Alexa what the weather will be and then have her take a selfie in whichever outfit she has decided looks best on you.

Amazon Echo Look Features

Here’s what Amazon says about the Echo Look:

Introducing Echo Look—everything you love about Alexa, and now she can help you look your best
Using just your voice, easily take full-length photos and short videos with a hands-free camera that includes built-in LED lighting, depth-sensing camera, and computer vision-based background blur
See yourself from every angle with the companion app. Build a personal lookbook and share your photos.
Get a second opinion on which outfit looks best with Style Check, a new service that combines machine learning algorithms with advice from fashion specialists
Echo Look helps you discover new brands and styles inspired by your lookbook

Your “lookbook” is the collection of your outfit photos and is a good way to keep track of what’s in your closet. You’ll also get style recommendations (that you can shop, naturally) based on your outfits. Photo from Amazon.

Ask Alexa to read the news and audiobooks, set alarms, get traffic and weather updates, control smart home devices, play music, and more
Always getting smarter and adding new features, plus thousands of skills like Starbucks, Fitbit, NPR, and more

You can take hands-free selfies with the Amazon Echo Look. Photo from Amazon.

Amazon Echo Style Check

One of the more interesting features is the Style Check. According to Amazon Style Check “keeps your look on point using advanced machine learning algorithms and advice from fashion specialists.” You submit two photos then get a percentage of which outfit looks better. I have no clue how they can judge an outfit by an algorithm, but I find this very intriguing.

Amazon Echo Style Check let’s computers somehow judge your outfit and tell you what looks best.

Amazon Echo Look Price

The price is $199.99, but you must request an invitation that has to be accepted before you can purchase. You can request the invitation and find out more about it here.

Who is the Amazon Echo Look for?

I think the Amazon Echo Look is best for anyone that loves fashion and takes a lot of photos of their outfits. It would be great for an indecisive person who needs help picking out what to wear. It could also help someone that has tons of clothes and wants to catalogue all of their outfits in their whole closet so they can scroll through their phone instead of having to look through a crowded closet. If you were thinking about buying the Amazon Echo anyway, I think the Echo Look is an even more fun and entertaining option!

Would you buy the Amazon Echo Look? If you owned it, how would you use it?

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Author: Lindsay

Lindsay is the creator of Blushing in Hollywood a beauty, dating, travel and lifestyle blog based in Los Angeles, California.

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