Last Saturday I went to BeautyConLA and holy crap it was overwhelming. Since 99.9% of the population doesn’t understand what a beauty convention is or why one would exist, let me explain. According to the website “BEAUTYCON IS A FASHION AND BEAUTY COMMUNITY + CONFERENCE FOR THE INTERNET’S MOST INFLUENTIAL BEAUTY AND FASHION ICONS AND THEIR EVER-GROWING NUMBER OF FANS. BEAUTYCON HAS ALREADY TAKEN OVER LA, LONDON + NEW YORK AND NOW, WE’RE HEADING BACK HOME, TO BEAUTIFUL LOS ANGELES! #BEAUTYCONLA” It consisted of a bunch of booths for makeup, hair, and skincare (mostly) products, and had panels of internet/youtube/instagram famous beauty gurus and the like as well as some quickie classes/makeup demonstrations. I had actually planned on seeing some of the panels, but it was so insanely busy and confusing in the convention I never actually made it into one.
Colbie Caillat’s music video for the song “Try” has recently gone viral for all the right reasons. You’ve probably seen links to Buzzfeed articles on your Newsfeed titled things like “These women took off their makeup for a music video and you won’t BELIEVE what happens next!!” It’s not all that dramatic though, the women take off their makeup and Colbie takes out her weave and they looked like what every girl in the world looks like when she wakes up.
Through all forms of media we are bombarded with images of flawless looking women. If you scroll through your instagram feed I’m sure between all the pictures of scenery and delicious looking brunches there are bound to be women who appear to have huge hair, huge lashes, and flawless skin. When this glammed up image has become the norm, it’s hard to look at yourself fresh faced in the morning and like what you see. Hell, it’s hard to take a picture of yourself all glammed up and like it enough to post on Instagram because it always just seems not quite good enough. I have absolutely fallen into this trap. A few months ago I was bored and killing some time by putting all the makeup I own on my face and I decided to capture it for Insty: