With all of the advertising and marketing in the beauty industry it’s very hard to tell what is going to work and what will not. This is so important because who wants to waste $$$ on a product that does not live up to it’s claims? So how do you research a products claims and find out if it contains ingredients that will actually make your skin better? This is where one of my favorite websites Beautypedia comes in. Beautypedia was started by Paula Begoun who is known as the cosmetics cop. For decades now she has been breaking down ingredient lists vs. manufacturer claims to de-mistify the (sometimes) fuzzy beauty science and to educate the masses. Whenever you sign on to Instagram, Youtube, open a magazine, see a commercial, etc. you’re constantly being bombarded with “This is the one! The product that will make you flawless and fix all of your skin’s problems! BUY NOW!!” and Paula helps you separate the BS from the truly beneficial products.
The other thing I like about her site is that you can choose how deeply you want to plunge into the scientific knowledge behind ingredients. You can find out if a product contains sodium hyaluronate acid and what the hell that means, or you can just find out if the MAC Pro Longwear Nourishing Waterproof Foundation lives up to it’s claims or not (PS it does according to beautypedia and now I really want to try it!).