With all of the advertising and marketing in the beauty industry it’s very hard to tell what is going to work and what will not. This is so important because who wants to waste $$$ on a product that does not live up to it’s claims? So how do you research a products claims and find out if it contains ingredients that will actually make your skin better? This is where one of my favorite websites Beautypedia comes in. Beautypedia was started by Paula Begoun who is known as the cosmetics cop. For decades now she has been breaking down ingredient lists vs. manufacturer claims to de-mistify the (sometimes) fuzzy beauty science and to educate the masses. Whenever you sign on to Instagram, Youtube, open a magazine, see a commercial, etc. you’re constantly being bombarded with “This is the one! The product that will make you flawless and fix all of your skin’s problems! BUY NOW!!” and Paula helps you separate the BS from the truly beneficial products.
The other thing I like about her site is that you can choose how deeply you want to plunge into the scientific knowledge behind ingredients. You can find out if a product contains sodium hyaluronate acid and what the hell that means, or you can just find out if the MAC Pro Longwear Nourishing Waterproof Foundation lives up to it’s claims or not (PS it does according to beautypedia and now I really want to try it!).
How I use Beautypedia:
Continue reading “Does This Thing Really Work? Ask Beautypedia”
Last month when I was in Florida for the holidays I hit up the incredibly epic Sawgrass Mills in Sunrise (near Miami). If you’ve never been to Sawgrass Mills it’s an enormous super high end mall PLUS outlet mall with stores like Tory Burch, Gucci, Jimmy Choo, Kate Spade, Nordstrom Rack, Saks Fifth Avenue Off Fifth, etc. etc. It’s always swamped with people from all over the world all brought together by the shared love of finding a great deal. I was at Sawgrass for HOURS in a trance-like zombie shopping state when all of a sudden I realized “holy shit…I’m in a CCO.”
So what the hell is a CCO anyway? CCO stands for Cosmetic Company Outlet or it’s also known as CCS which is The Cosmetics Company Store. A CCO is the one magical, mystical place that you can find MAC ON SALE. And not just MAC, but Origins, Estée Lauder, Bobbi Brown, Clinique, Smashbox, Urban Decay, Bumble & Bumble, and more. They have current and past/discontinued products, limited edition products, gift sets, and products that are in the older packaging and therefore are no longer sold at the store. The products are authentic and usually sold at 30% off retail price. The stores are open to the public so you don’t have to be a makeup artist or in the industry to go to one. How is this possible? Continue reading “What is a CCO?”